main cigarette business is slowly dying, but the tobacco giant isn’t going gently into the night. The company just announced two deals that will keep it healthy in the years to come.
The past decade hasn’t been kind to the tobacco business. The number of traditional cigarettes smoked globally dropped from 5.23 billion at the start of 2018 to an estimated 4.69 billion five years later, even as companies raised prices to compensate for fewer packs sold.
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