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Elon Musk Takes a Hard Line on Quiet Quitters—and Anyone He Thinks Is Close

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Twitter boss’s ultimatum to work long hours or leave could jolt culture but comes with risks, consultants say

Elon Musk, the CEO of SpaceX and Tesla, appeared virtually at the B20 business conference in Indonesia on Monday and said he had too much work after taking over Twitter. The billionaire also said the social-media platform needs to publish more videos. Photo: B20 Indonesia 2022/YouTube

Elon Musk reset expectations of Twitter Inc. employees this week when he demanded that they pledge to work “long hours at high intensity” or leave the social-media company he recently bought.

The explicit ultimatum is consistent with the hard-driving approach that has helped Mr. Musk build some of the world’s most valuable companies.

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