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Ford’s Talk of New EV-Selling Rules Rattles Some Dealers

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Ford and GM recently introduced their first electric pickup trucks. WSJ auto reporter Mike Colias breaks down the different strategies the two legacy auto manufacturers are pursuing to bring their EVs to market. Photo Illustration: Alexander Hotz/WSJ

Ford Motor Co. is preparing new rules for how it sells electric vehicles, a shift that is concerning some dealers and seen as challenging the traditional franchise model.

Executives from the Detroit giant have alluded to such changes for months, highlighting a future with less inventory on the dealer lot, more online transacting, no-haggle pricing and an increased focus on dealerships as service and repair centers. Ford plans to release its new EV-selling rules in September.

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