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TheStreet.com

Arby’s Partners With Old Spice to Solve a Meaty Problem

Arby’s, known for serving roast beef and other premium deli meats on its sandwiches rather than typically hamburgers (until recently, that is), usually would not be one of the first to come to people’s minds. Also, Arby’s definitely gained some major favor from the internet thanks to a legendary tweet back in 2014 where it asked musician Pharrell for its signature hat back after he wore a lookalike to the Grammys that year. Clearly, Arby’s understands it must speak internet in order to continue to appeal to a new market.