Why Netflix buying Roku doesn’t make sense

American City Business Journals

Roku employees reportedly are yearning for Netflix to buy their company

There’s nothing like a good, juicy — and plausible — bit of rumor and speculation to boost a stock and generate some buzz. Such was the case Wednesday when Insider — citing anonymous “people familiar with the matter” — reported that Roku Inc. employees have been speculating recently about the San Jose company being sold and are hoping that if a deal happens, Los Gatos-based Netflix Inc. will be the acquirer. Insider doesn’t seem to have any real evidence that a deal is in the works — the story specifically cited employee speculation, not executives, bankers, board members, lawyers or even “people familiar” who might be privy to any actual negotiations.